Sportswear - My 5th trip to LilyWhites, Niketown, Adidas and Selfridges

I'm not too sure if it would be classed as a trip but we were all briefed to visit a few shops today and in particular Lilly Whites, Selfridges, Adidas and Niketown. We were all told to look out for brand logo's, detailing on garments etc. Especially for promotions students we had to look out for the way brands promote their products, look at vm, shop windows etc. I have a university interview coming up and am needed to research thoroughly into a brand and therefore this project would be perfect for my portfolio. I took a LOT of pictures today and feel my research is fairly strong however, I am excited to learn more about campaigns and the way brands promote their brand as well as their products.

Below are a few pictures; rest in sketchbook:

So in terms of brand logo and detailing, I've found that they are all unique in their own way and have a distinct feature that sets them apart from their competitors.

When I was in Adidas I spotted the collaboration between Stella Mccartney with Adidas. I enjoyed seeing what she designed for Adidas, I realised that a combination of fashion and sport is synergistic in terms of reaching a greater market share.

I saw a couple advertisements and in particular; USA PRO. It was interesting to see how sport brands promote their brand as well as their products and what kinds of things are included onto their advertisement. As usual their logo would be visible, a catchphrase if they have one, a contact info e.g. website and usually a famous sports person and if not, then someone who is in good shape to inspire the customer.

As you can see below is a shop window of a sports shop. Typically all mannequins are men. In terms of colour - blue, black and white, masculine colours. Clothing is very loose and puffy jackets are worn. Backdrop is plain white and props are not used.