Nike

The Nike campaigns in LilyWhites and Niketown really caught my eye. This really inspired me to research Nike in more detail and really look into their campaigns etc. Since most of Nike's income is from their footwear market, it allows them to develop their products by continuously innovating. However, it creates high expectations from their adverts to be as equally as good. I have also noticed in Niketown, they take advantage of technology to promote their brand and products. I really liked the concept of using technology for e.g. as I feel it really attracts their target market being young active people who enjoy high quality sporting goods. As you can see below, they have a service that allows their customers to literally design their own shoe. This most definitely satisfies customers who want that perfect trainer.