Make Yourself Campaign 2010

I am thoroughly enjoying researching Nike, I have come across The Make Yourself campaign which is one of a few campaigns that I done researched. The movement was to inspire and motivate women everywhere to achieve their goals and become the best versions of themselves. They did this by creating a look book as well as using inspirational quotes on these pictures. I've noticed that most of Nike's campaigns are very inspirational and do include some quotes. They also use famous sportspeople to be their model for their campaign. This is a great way to gain market share as it will attract sports fan and raise awareness of the brand. It has given me an idea for my final outcome to create an inspirational campaign also.