#ICAN Campaign 2014

The #ICAN campaign 2014 is a campaign that is supposed to empower women and encourage women who want to improve their health and enhance their physical body. This campaign inspires women and it carries the message of 'you can do it if you keep at it'. Nike aims to do this with the campaign by releasing a few promotional pictures that have the trademark inspirational quotes that Nike have done with other campaigns. As it is a sports brand, Nike will make sure its a sports image and add a certain sport into the picture. In this particular campaign we choose Tennis. It makes sense to choose Tennis as we not only have the best tennis ambassadors on board with us as a brand but it is also a great sport that can contribute in improving your health.

Target Market: young women 20's - 30's
                     * The way we can reach them - social media - Twitter #ICAN (Trend)
                     * Young model

Below are a couple slogans I have come up with for this campaign:

I have really enjoyed planning it so far and coming up with the concept of this campaign. There are a lot of things you have to consider when planning a campaign that I was not aware of before. I chose this particular concept as I felt majority of people do want to improve their physical body, but have little motivation due to their lifestyle and commitments. With enough motivation and awareness of this inspirational campaign,  I believe they can achieve to do so.