Font Planning

So having done my research on Nike campaigns I am aware that Nike does have a font that is recognizable. Although I am eager to try out different fonts I have to bear in mind that it has to represent the brand image and it can't look too different. I am also aware that for the other Nike inspirational campaigns, they use a very conversational font like it has been hand written. I like this concept as I feel it works well in terms of reaching their target market being young people. But it has been done by their #MakeItCount campaign before. Below is a picture of just sketches of fonts I have done inspired by fonts on Photoshop. At this point I want to go for the 'Franklin Gothic Heavy' font on Photoshop that looks like their trademark font. If I were to do the font again I definitely would have tried something different just so it does not look like a typical Nike campaign.