For my research on bottles and perfume ads, I wanted to not use the internet therefore I flicked through Stylist and Vogue magazines. The reason as to why I chose these particular magazines is because their readers fits the target market for my perfume being young and fashion conscious. The ones I had picked out were very interesting as they all varied in terms of their shape, colour and size. It was interesting and gave me brief ideas to have in mind when I design my bottlefor e.g. have small details like engravings on bottle etc.
However, in terms of the packaging, I found my research to be extremely useful. This was because I was unaware of the content that is required or usually on packages and the layout especially. It gave a clear ideas on how I wanted my package to be. I know that I want my pattern incorporated into the bottle and package therefore I looked into packages that are heavily patterned and just see how the layout, content, size and colour is etc. The Flora Gucci bottle gave me the idea of adding a border which I am currently thinking about.
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