H&M

Having researched a number of eco friendly brands I have come across H&M and decided that I want to choose it as the brand I work with. This was mostly because having researched them thoroughly, I realised I like their business ethics and their morals etc. For e.g. they've set themselves the challenge of making fashion sustainable and sustainability fashionable. They have a collection called Conscious Collection that includes pieces made from organic cotton and leather. They have also not used fur in their products for years and do not test on animals. Moreover, they try to incorporate Reduce, Reuse, Recycle in every way that they can. I do feel like I made the right choice when it comes to choosing a brand and would not choose another if I were to do it again. Initially, I had the idea of designing a perfume and at this point I am excited for this collaboration with H&M however, I feel I need to do more research on H&M before I think of the final outcome.

Conscious Collection 2014