Week 7 - Pattern Cutting & Film Illustration

At this point, I wanted to choose the Fashion Promotion pathway rather than Fashion Design. Therefore, I felt the film illustration was extremely useful as choosing Fashion Promotion meant I would have to create a fashion film for my final piece. We were shown a few fashion films to give us an idea of what a fashion film is. Most of them did look very professional having used the studio etc.

We were then given the task to create a storyboard. At first I thought it would be easy having studied Media in college so I knew all the camera movements etc and how to do storyboard HOWEVER, doing a storyboard for a fashion film is a lot different. Instead of noting down every detail and drawing down different shot types on the storyboard, we were just supposed to do it briefly and put pictures instead of writing. Although it sounds easy I found it extremely hard as I prefer to plan it out properly shot after shot but I just had to keep reminding myself its not like a normal film and a fashion film instead.

The concept to our story was Fashion In London so we had the bus traveling all over London picking up various customers at the bus stop and they all had different fashion styles. The audio we had chose did not match at all with our story mostly because we did not put thought into it as we left it last minute. I have learnt from this and will consider it when it comes to my final piece. I have learnt how to plan for a fashion film although I feel comfortable planning for it shot by shot rather than just pictures of each moment.

When we were showing it to the rest of the group, the feedback we got was good as they guessed what was happening in the story right so that was good.