Ticket Inspiration

Below are a couple pictures I put together, they are all research and inspiration. I chose these tickets in particular because they maybe had something that got my attention. Whether it be the layout that I thought was suitable, or the colour scheme or even the font. All in all, it gave me an idea of what is supposed to be on a ticket and what is not.

Fashion Promotion: Mindmap

So, having done research on the initial concept, it is now time to do research on our allocated roles. I am so excited to thoroughly research catwalks and catwalk invites as I have never done it before. To be clear with with what I need to do I always do a mindmap as I find it helps. As I am looking at the catwalk and ticket invites I thought there's going to be several important things I will have to talk a look at for e.g. Font, colour etc. This is all so important to consider as I have to bear in mind the brand Comme Des Garcon and if it will suit. But also, it would have to work with our concept.

Below is a screenshot of the mindmap:

Group moodboard

So, as a group we thought it was best if we all did some research on the concept just so we are comfortable and familiar with the concept before we go off and do our own research based on our allocated roles. This was great as it not only gave use the opportunity to mesh well as a group but it reassured us all that everyone was confident with the concept and knew what they were doing. So, we took a trip to the library and looked at magazines, books etc to find pictures for a moodboard.

Below is the completed moodboard:

I feel the moodboard does construct the message behind the concept really well, we managed to find great pictures and we were all really happy with the outcome of the moodboard. We then gave each other times by which to complete our own research and we would then show each other what we did. I feel this is so important in a group as it is reassuring the project is going smoothly as we were on a time limit because the project was only 2 weeks.

Comme Des Garcon

I feel before we go even further into the project it is important to know more about the designer we are working for and the kind of brand they are.

Below is just a few background research I did:

Comme Des Garcon was founded in 1969 and is french for 'Like Boys'. It is a Japanese fashion label founded and designed by Reikawakubo. Since 2004, Comme Des Garcon has developed a market based department store concept, stocking its main collections, its other brands such as 'Shirt' and 'Play' and also a range of international designers. Its original market store, called Dover Street Market is in Mayfair, London. Commes Des Garcons predominantly uses the colour black and distressed fabrics.

Industry Project: Mindmap and Initial Concept

There's 2 more projects left till we break for Christmas. This is the industry project where we choose a designer and then get put in groups of about 8 to work as a team for that particular designer. Each person is then allocated a role within that team whether it be designer, accessories, textiles, or promotion etc. We were also given quotes that we had to choose from and from this we would come up with a concept to work with.

So, I chose to work with designer Commes Des Garcon as well as the rest of the people in my group. I ended up with the promotion role although I slightly wanted to do designer. This is because of the exploratory stage where I did not particularly enjoy creating a fashion film and photoshoot as well as the styling week where we had to do a photoshoot because I feel styling and photography is not really my strong point. However, we were told that a photoshoot and fashion film is not all we had to do, there were other things we could look at for e.g. having a look at the catwalk, and ticket invites. This was exciting as I had not even thought about it, it just made me realise there was more to promotion than just doing a photoshoot and fashion film. Within the team there was another person who was allocated the promotion role. We had a small meeting and came to the decision that she was going to look at the photoshoot and fashion film especially since she knew some people that would be great for the look and I would take care of the catwalk and invites.

I was then so excited to immediately research into catwalks etc. However, we had to come up with a concept first. The quote we chose to work with is:

''All that is solid melts into air, all that is holy is profaned, and men at last are forced to face with sober sense the real conditions of their lives and their relations with their fellow men''. (The Communist Manifesto).

Below is a mindmap and the initial concept that we came up with as a group:

  

The concept is Morals & Honesty and looking at the exterior of a man and stripping it away till we get to the interior. As a layer is stripped off they become more feminine. We compared this to an onion as you peel off layers.

Our group had the most amount of people in it roughly about 9, so it was difficult for every single person to get a word in especially since every one in the group was excited and eager to do the project well. However, we all managed to work really well with coming up with the concept, some ideas we HAD to choose and some ideas we couldn't really do as it did not suit well. We all agreed that whenever someone wanted to modify something about the project or came up with a new idea, we would have a meeting and everyone would be notified. It was interesting to work in a team with this many people and I feel this experience would be useful for when we hopefully one day work within the industry.

Final Piece (Fashion Film)

I feel I made a big mistake planning the fashion film using the storyboard method that I am used to. I feel it affected the outcome of my fashion film greatly. I was focusing too much on the variation of shot types and making sure I have different angles on certain shots rather than thinking its supposed to be a 'fashion' film rather than just a film. It was probably because I was so used to filming it like I had done in college in Media. However, I have learnt from this hugely and will take in consideration for next project that it needn't be so detailed like a film and it can be quite vague as long as the shots match and flow.

For e.g. the concept was a young girls ambition to be a fashion designer
 What I had done was include
-shots of a girl doing fashion illustrations
-shots of her making the clothes
-shots of her getting ready, putting on makeup
-shots of makeup
-shots of her then modelling it

It made it look like a film or almost a documentary which was not ideal

If I was to do it differently I would take out the parts where she is getting ready etc and maybe change locations.

Below is the video:

Final Piece (Photoshoot)

Below, is the final 4 images that I kept from roughly over 20. However, out of the 4 I prefer the top two. Although I feel like the image below has what I wanted to achieve through the moodboards I do feel like it was not a strong enough image. I think it could be due to location or styling. If I could improve it I probably would change this. I feel like it didnt have the wow factor and I probably did not enjoy the final piece as opposed to the photoshoot that I enjoyed doing at Styling week. I think it was because of the fact that I had made the neck piece, Im not entirely sure.