Final ad

Below are the final ads:

Editorial - Final 3 images

What worked in this photoshoot was that the idea of sustainable fashion is very clear. I think this was due to the fact that the accessories were covered in newspaper and newspapers are usually associated with recycling therefore I feel it constructs the message well. Using Photoshop I edited it so that it was black an white, adjusted the contrast and adjusted the curves settings. If I were to do it again, I probably would not have done it in black and white. Although I am unsure which picture to use for the ad I will do it on both of them to see which one it work well on.
 

Editorial - Styling

 The styling is one of the most important ways to construct a certain message and I think because newspapers are usually associated with recycling it was ideal to use it as accessories. I really enjoyed making the newspaper neck piece and this was probably the best photoshoot i've done on this course.

Editorial Mindmap + Moodboards

For the editorial, I wanted to use a photo that represents sustainable fashion and I wanted this to be clear through how the model was styled. However, there are other factors that can still represent this by using natural looking makeup, or even non-artificial lighting. I have constructed moodboards that would best illustrate this below:

Poses

Mood/Lighting

Hair/MakeUp

Location

Styling

Final Piece - Perfume & Packaging + Photoshop Screenshots

I didn't think using Photoshop to create the perfume and packaging would be as hard as it was however, I got the hang of it in the end and acctually enjoyed doing so. I feel like I was able to incorporate my patterns well in the perfume and packaging without it looking odd. Moreover, I also like how theres a consistent colour them throughought the package and perfume and colours have been used well together however, I feel I played it too safe and if I were to do it again I probably would have chosen to do the bottle with the intricate bottle shape as it would have looked unique as opposed to the simple bottle shape I chose to do. What I want to do next with these designs is include them into a ad for which I will need a photoshoot for.

3D prototype - Package

Before I use Photoshop to create the perfume and packaging, I want to make a small 3D prototype of the package just so I have a feel of what it would be like. I may just choose one of the final 4 designs I chose and use a template to make the box. I am fairly pleased with how it came out however, I feel like if I were to do it again I would make it with card (professional box material) as opposed to paper as it affects the quality. Moreover, it reassured me to not use a pattern all over the box as it can be seen as too much and instead stick to the pattern as a border. On the other hand, I feel the colour worked if the bottle was similar too

Final Designs Illustrations

Below are pictures of the final designs of the perfume and packaging. They also include the colours that I want to use however, I may choose different shades of the green once I do it on Photoshop.

Packaging Designs

I like how I am able to incorporate the pattern into the perfume and packaging. I wanted the pattern to be noticeable more on the packaging as opposed to the perfume. At first I thought the patterns would be too much in terms of intricacy however, after experimenting with different layouts I've realised it can look alright especially if you play around with scale. This has also inspired me to make a 3d prototype of one of the final designs that I will do later on in the project.

Perfume Bottle Designs

Whilst designing the perfumes, I considered the patterns I designed at the beginning of the project. It influenced the way I designed the bottles and I had come up with a final 4. Two of which I feel do not really suit to the brand as the bottle shape is too intricate. Although I really like the bottle I also understand the importance of it being suitable to the brand and therfore may choose the simpler designs as my final piece. As you can see below I have added leaf engraving to bottle lids, leaf shaped pieces and even branch like pipe that is kept inside the bottle which I am really fond of. Looking back at the designs I did, I would most probably not do overcomplicated bottle shapes.